TREND REPORT 2025/2026
SKINIFICATION
OF HAIR
The Rising Trend of Skincare-inspired Scalp Care & Hair Care
SRG prepared to guide brands through the changes and stay competitive.
SKINIFICATION 101
If we’re talking head-to-toe beauty, the skinification trend is the epitome of true, holistic care.
step 1
Cleansing
step 2
Base Care
step 3
Targeted Care
step 4
Intensive Care
Body, Hair & everything
It’s about treating your body like your face, putting the same level of above-mentioned attention into every inch of skin, from scalp to toes. It’s a full-body approach of beauty and wellness, ensuring it feels and looks its best. Think scalp mists, body serums, and foot masks that have made their way onto the beauty shelves, where every part of consumers gets a tailored touch.
Ahead, we’re zooming in on SKINIFICATION OF HAIR
using the classic 5W1H lens.
WHAT IS SKINIFICATION OF HAIR?
Skinification of hair means treating the scalp and hair with the same care and attention as facial skin. This involves using nutrient-rich tonics, serums, exfoliants, and masks that address specific concerns like hydration, balance, and rejuvenation at the scalp level.
STATS AT A GLANCE
$105B
by 2028.
The global hair care market value leaps from $91.2 billion in 2023 to $105 billion by 2028.
22%
global beauty market
Second only to skin care, <br>hair care holds a solid 22% of the global beauty market.
7.6%
growth rate per year
Hair loss treatment products represent the fastest-growing focus in haircare as a whole, with a growth rate of 7.6% per year projected through 2029.
Global Scalp-care Product Launches, 2020-2022
“hair health” is the dealmaker.
For 1 in 3 shoppers, “hair health” is the dealmaker when choosing hair care products.
Searches for “scalp detox” surged 51% over the past 24 months
81%
friendly package claim.
For brands, it’s an opportunity to create products that go beyond cleansing and conditioning, focusing on nourishing ingredients that support both scalp and hair health.
WHY is Skinification of
Hair on the Rise?
Today’s consumers are asking for more from their haircare products than ever before. It’s no longer just about shiny hair; it’s about products that fit into their lifestyles, align with their values, and address the root causes of hair and scalp concerns. Haircare is catching up to skincare, embracing solutions that deliver real benefits while resonating with modern awareness around wellness, sustainability, and health.
Exposome & Scalp-is-Skin Awareness
Consumers are beginning to understand that the scalp plays a foundational role in overall hair health – it’s not just skin, it’s the skin that supports strong, healthy hair.
With increased awareness of the exposome (pollution, UV, stress, and other environmental factors that affect our skin and hair), people are realizing that addressing these factors is non-negotiable.
The demand for solutions that protect, balance, and restore the scalp has never been greater, fueled by the understanding that healthy hair starts with a healthy scalp.
Cater to Modern, Hectic Lives
Consumers living a hectic life are searching for seamless ways to prioritize their well-being without overcomplicating their routines.
Haircare is no longer about isolated treatments; it’s part of a holistic approach that considers mental well-being, lifestyle balance, and overall self-care.
People are drawn to solutions that respect their busy lives, while addressing both the functional and emotional aspects of beauty. This shift reflects a desire for simplicity without sacrificing efficacy, connecting beauty to a broader sense of wellness.
Making a More Mindful Choice
Sustainability and conscious consumption are at the heart of changing consumer preferences.
People want to know that their choices are kind to the planet, their scalp, and their hair.
The move away from parabens or wasteful practices reflects a desire to live more intentionally. Haircare that aligns with these values allows consumers to feel good about their routines; knowing that they’re not only taking care of themselves but also contributing to a healthier environment.
WHERE is Haircare Heading in
2025 & Beyond?
From science-led formulas to sustainability, explore how your brand can tap into them now; get inspired, and start mapping out your next big move!
01
Scalp-First Routines
The scalp takes center stage as people embrace routines tailored to their unique needs, knowing healthy hair starts at the root. Skinification highlights this shift with scalp serums that hydrate and balance, just like facial serums for the skin.
02
Science-Led Formulas
Haircare is having its skincare moment, with consumers seeking active ingredients that deliver real, targeted results for both scalp and hair. Think niacinamide for calming the scalp or peptides for strengthening strands – borrowed straight from skincare’s playbook.
03
Sustainability That Matters
It’s not just about packaging anymore; consumers want responsibly sourced ingredients and eco-conscious practices at every step. Haircare inspired by skinification leans into clean beauty, using plant-based actives and eco-friendly formulations.
04
Hands-On Scalp Care
Tools like scalp massagers are turning routines into indulgent rituals, boosting circulation and making care feel luxurious. Skinification elevates this by pairing tools with scalp treatments for a spa-like experience at home.
05
Mood-Boosting Scents
Fragrances are doing double duty, enhancing the haircare experience with calming or energizing aromas that feel like self-care. Imagine hair mists infused with lavender or citrus, bringing aromatherapy benefits to your daily routine.
HOW to Leverage
Skinification of Hair
Let’s turn insights into action – here are some product ideas that align with these shifts and push your brand to the forefront.
Ingredient-Led, Targeted Hair Care Collection
Consumers are looking for haircare that works, and they’re not compromising on ingredients to get there. With 61% of Indians insisting on natural ingredients and 55%* trusting sustainable products to be gentler and more effective, the message is clear: targeted, science-backed solutions with clean, recognizable ingredients are the future.
Brand Opportunity:
Turn consumer needs into a multi-SKU reality for ultimate brand differentiation.
Think beyond single products – imagine a full collection that addresses dryness, sensitivity, and breakage, powered by superstar ingredients like niacinamide, peptides, and botanicals. By offering a series with multiple SKUs, you give consumers the accessibility and flexibility to build a routine tailored to their needs. Position this line as the gold standard for hair health, blending efficacy with clean, sustainable beauty that consumers can trust.
Holistic Anti-Frizz Hair Mist with Mood-Boosting Fragrance
Frizz? It’s the universal hair nemesis – 71%* of women agree. Now, imagine a product that not only tames unruly strands but also makes the experience a little more joyful. Enter a mist that enhances combability and uplifts the mood with calming or energizing scents like lavender or citrus.
Brand Opportunity:
Seize the opportunity to offer out-bath products that fit modern lifestyles.
This is more than a hair mist; it’s an on-the-go self-care essential. Think sleek, manageable hair wherever consumers are – at home, in the office, or on vacation. Highlight its dual purpose: frizz control and mood-boosting benefits, making it a must-have for today’s wellness-focused shoppers. Portable, effective, and sensorially delightful, it’s the perfect balance of function and emotion.
Anti-Exposome Tonic for Pollution Defense
With the global anti-pollution haircare market projected to grow from $3.5 billion in 2024 to $6.6 billion by 2033*, it’s clear that protecting hair from environmental damage is top of mind. UV rays, pollution, and daily stressors wreak havoc on hair, and consumers want products that fight back.
Brand Opportunity:
Deliver the knowledge and products for non-negotiable scalp and hair care.
Bring your customers a lightweight, versatile tonic that shields hair from everyday aggressors, proving benefits in either two formats: a refreshing mist for easy application and a concentrated serum for targeted care. Market it as a must-have for urban living, educating consumers on the fact that resilience and protection are non-negotiable. This product fits effortlessly into any routine, offering an elevated haircare experience while protecting against the elements.
WHO & when is Launching
the Next Sellout?
YOU.
The time to dive into the Skinification of Hair is right now.
Join over 500 thriving brands leveraging our 360° Beauty OEM Solutions. With over 30 years of industry expertise, we deliver skincare-inspired scalp and haircare tailored for forward-thinking brands like yours.
From exclusive ingredients to custom formulations and signature fragrances, we’re your partner in creating tomorrow’s must-have products.
Your Brand's Next Big Leap Starts Here!
Ready to explore what’s possible?
Get in touch today and discover how we can help shape your next standout collection.