Self-expression | Skinmalism | Sustainability
2024
Skincare Trend
2024 is all about (and not limited to) embracing the 3S in beauty
Table of Content
2024 Skincare Trends: The Next Big Thing in Beauty Industry ·················································································································· 1
The Best of Both Worlds: Korean & Japanese Skincare Trends ················································································································ 2
Moving Forward: Embracing the Future of Skincare & Beauty Trends ····································································································· 3
Wrapping up ······························································································································································································ 4
2024 Skincare Trends: The Next Big Thing in Beauty Industry
The Best of Both Worlds: Korean & Japanese Skincare Trends
Moving Forward: Embracing the Future of Skincare & Beauty Trends
Wrapping up
2024 Skincare Trend
The Next Big Thing in Beauty Industry
As the sun slowly but surely, sets for 2023, a new dawn approaches for the beauty industry.
In 2024, not only the beauty industry transcends its former benchmarks, the skincare market will be looking bright, and we are set to witness the shifting approaches to how we show some TLC to our skin.
From duo-use hybrid products to universal beauty, get ready to dive in as we unveil the next big thing in skincare.
1. Waterless Skincare
With eco-consciousness at an all-time high, the waterless skincare trend has been bubbling beneath the surface for a while, and it is poised to make waves in the sustainable beauty industry. In hopes of reducing water consumption and conserving resources, using skincare products like solid cleansers or sun-sticks that don’t require water is a smart way to look good while being kinder to the planet. Moreover, this revolutionary approach to beauty allows us to pack our favorite skincare for travel without worrying about leakage or TSA restrictions.
2. Edible Beauty
This inner-out approach to beauty is up-and-coming as more consumers turn their gaze towards holistic beauty and wellness. Edible beauty or functional food made for skincare is a convenient and effective way to get that glow, especially for those who are always on the run. With so many product forms to choose from, edible skincare or beauty supplements can come in powder, jelly, capsule or beverage form. A future where beauty and wellness are seamlessly intertwined awaits, where good skin begins with what we put in our bodies.
3. Diversity & Inclusivity
Beauty brands are responding towards the demand for more representations in skincare, creating products for a world where beauty is a kaleidoscope of diversity and inclusivity. They are stepping up whilst producing products that cater to customers’ specific skin types, skin tones, and beauty needs. It is an exciting time indeed to be part of the beauty kingdom, when “beauty for all” is gradually becoming the new norm. From gender-neutral formulations to personalized skincare, the beauty industry is becoming a safe haven for all.
4. Skincare = Self-care
Taking time for some well-deserving self-care is a must amidst the chaos. Skincare is no longer one’s routine, but a ritual of self-love. It is only a matter of time before the crowds catch up to the idea that skincare = self-care. With the rise of mindfulness and yearning for spa-like indulgence at home, skincare as self-care is a trend that not only soothes the skin, but our minds and souls. Likewise, putting on a calming face mask is no longer just about looking good, but also about feeling good as you unwind after a long day at work.
5. Hybrid Products
Skinimalism takes flight and sets to revolutionize the way we view skincare as a whole. The emergence of hybrid products has reminded us of “less-is-more” when achieving healthy skin, a refreshing break from the overwhelming 10-step skincare routine. Allow our skin to breathe with fewer, hybrid skincare products that work wonders. Within lies innovative formulas with a fusion of ingredients that work well together. Whether it is a toner that is also a serum, or an acne-friendly moisturizer that comes with SPF, the possibilities are endless.
6. Ingredient Transparency
As skincare enthusiasts or beauty consumers are becoming more mindful of what they apply to their skin, the demand for ingredient transparency is higher than ever. Transparency in ingredients allows beauty consumers to make informed decisions about the skincare products they choose to use. For instance, the side effects and negative impacts of synthetic chemicals cause more consumers to turn towards the purity of natural skincare ingredients. Thus, they are more likely to go for skincare products with ingredients of natural origins.
7. Sustainable Packaging
Beauty brands are responding towards the demand for more representations in skincare, creating products for a world where beauty is a kaleidoscope of diversity and inclusivity. They are stepping up whilst producing products that cater to customers’ specific skin types, skin tones, and beauty needs. It is an exciting time indeed to be part of the beauty kingdom, when “beauty for all” is gradually becoming the new norm. From gender-neutral formulations to personalized skincare, the beauty industry is becoming a safe haven for all.
8. “Phygital” Experience
In the digital world where screens are the extension of our limbs, we are bored, but Gen Z – the digital generation is the first prey of online fatigue. So, beauty brands are seeking out new ways to connect with the younger generation, and this is where the “phygital” experience comes in. Offering the best of both worlds – physical and digital, this “URL+IRL” trend in-store with AI-supported technology seamlessly blends into a real-life shopping experience. From AI diagnostic to extended reality (XR), “phygital” will only go further in years to come.
J-Beauty Skincare Trends for 2024
Science-backed Ingredients
Famed for their transformative effects on the skin, a few of the science-backed ingredients that have grown its prevalence are hyaluronic acid and niacinamide. Hyaluronic acid is the powerhouse component that leaves the skin feeling hydrated and looking plump, whilst niacinamide strengthens the skin barrier and improves skin elasticity effectively.
Double-duty Cleanse
As a fundamental part of the J-Beauty ethos, the double cleansing trend comes with a greater emphasis on “gentle” and “light”. Japanese skincare routine generally begins with a cleansing oil, which is massaged over the face with dry hands before rinsing it off, followed by a creamy foam cleanser rubbing gently on damp skin and removing it with a warm cloth.
Mochi Skin
Mochi Hada – a signature of J-beauty, is the “jelly-skin” among the Japanese. The escalating trend of mochi-like skin takes inspiration from mochi that is smooth, plump and firm, all of what J-beauty users want their skin to look and feel like. Gentle exfoliation from time to time alongside facial massages with a jade roller can promote that mochi-like bounce.
Marine Beauty
The rising trend of algae or seaweed as the key ingredient in Japanese beauty products has highlighted the versatile use of natural and raw skincare ingredients. Specifically, integrating algae in skincare is a good way to bring excellent moisture-retaining properties that lead to a radiant look, thanks to its rich natural polysaccharides.
K-Beauty Skincare Trends for 2024
Exotic Ingredients
With exotic yet natural ingredients like the barrier- healing snail mucin, the anti-inflammatory mugwort, the moisture-locking honey and more taking K-Beauty to new heights, they are famed for their effectiveness and affordability. Skincare brands are looking into these natural ingredients and extracts, whilst incorporating them into their latest skincare series.
Future-proofing Formulations
Created with urbanites in mind, more skincare brands are focusing on an innovative, future-proof skincare line that helps to protect customers against environmental stressors like pollution, UV rays, blue light from screens and other external factors. We are moving towards a beauty world with innovative and long-term skin protection to restore the skin barrier.
Jelly Skin
Jelly skin takes the lead, surpassing glass skin in the K-beauty race. It is all about achieving a plump appearance resembling that jello-like suppleness, bounciness and hydration just by the look of the skin. One of the keys to achieving jelly skin is by using hydrating products like toner, essence, or serum, all of which offer the effects of locking in the moisture of our skin.
At-home Tech
More people are taking self-care rituals to great heights by taking advantage of at-home beauty tech that offers spa-like treatments in the comfort of their own homes. The ultimate skincare routine, especially among busy individuals, is the convenience of reaching out to skincare devices like LED light masks and derma-rolling tools whenever they want.
Moving Forward
Embracing the Future of Skincare & Beauty Trends
In this section, we will look into where we were, where we are and where we are heading in the beauty industry. In order to stay relevant, skincare or beauty brands should keep up with skincare trends that resonate with their target customers.
Wrapping Up
The skincare trends of 2024 and beyond await our exploration, and as one of the most sought-after skincare OEM manufacturers with global clientele, we are readily available to help skincare brands stay ahead of the game.
At Sky Resources Group of Companies, our knowledgeable business development team, our innovative R&D team, and our cutting-edge technologies are designed to future-proof your skincare products.
Reach out to us and find out how we can collaborate to gain a competitive edge in the skincare market.
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