Business Outlook 2024
Guiding Future-focused Brands Towards What’s Next & New
Think insider-exclusive projections, a hub of actionable insights on what makes Gen X, Y, and Z tick when it comes to skincare and supplement products. This comprehensive business outlook serves as a strategic roadmap for brands and businesses aiming to make their mark in 2024 and beyond.
Amidst the ebb and flow of trends, we’re focused on what truly matters: the lasting impact.
While trends offer value, it is how we put a spin on them that makes them timeless. It is not merely about following the latest fad; rather, breathing new life into trends, focusing on how we evolve as they do, and investing in them with generational values for lasting impact.
As consumers transition from fear-driven decisions to purposeful intentions in beauty and wellness, this white paper peels back the layers of each cohort’s psyche, uncovering the hidden currents propelling the skincare and supplement markets forward.
Our Business Outlook 2024 sets the record straight on what truly matters to Gen X, Y and Z.
At a glance, here’s what to expect:
- What Do We Know about Gen X, Gen Y & Gen Z
- Strategies for Brand Growth Amid Industry Challenges
- The Now & Next Shaping Skincare & Supplement Market
